UX Leader · Product Design · 20 years
I take your product from napkin to a blueprint developers can actually build from.
Twenty years fluent in both stakeholder and engineer. I close the gap between what the business wants and what ships — staying embedded through implementation, never stopping at handoff.
20 yrs
in product + UX
$1M+
QRR driven by UX
5×
Gartner Magic Quadrant
1,000+
annual commits
Selected work
9 case studies
Exosite · 2016–2021
ExoSense — IoT Platform
Transformed 13 bespoke client proof-of-concepts into a unified, white-label IoT platform. Led UX from first hire to a 22-person department, driving $1M+ quarterly recurring revenue and five consecutive Gartner Magic Quadrant placements.
$1M+
quarterly recurring revenue
Parker-Hannifin · 2018–2020
Common Core Design System
Designed a 40-page enterprise design system for a multinational manufacturer entering IoT, unifying UX across 11 independent divisions. The system became the foundation for all IoT product work company-wide.
11
divisions unified
Sovos / Convey · 2014–2016
TaxPort AP — Tax Compliance SaaS
Redesigned a B2B tax compliance platform that had an NPS of 10. One year later: NPS 52, support costs down $112K, and 5× improvement in qualified lead generation.
10→52
NPS in 12 months
NextEra Energy · 2024–2025
NextEra Energy — AI Pricing Tool
Designed an AI-driven pricing analysis tool for one of the largest energy companies in the US. Supported $18B in revenue decisions. Led 12+ user research sessions to define AI-assisted cohort prioritization workflows.
$18B
annual revenue supported
Banner Engineering · 2022–2023
Banner Engineering — Unified UX Framework
Designed a unified UX framework across 5 software products spanning web, mobile, and HMI interfaces. Brought coherence to an ecosystem where each product had evolved independently.
5
products unified
Bobcat · 2008–2011
Bobcat Advantage — Product Launch Campaign
A tried and true American company with a 50-year history needed a campaign worthy of introducing their most innovative product line in two decades — one that would demonstrate the M-series' best-in-class strength to millions, bringing techs and specs to life without hosting customers at a construction site.
3,300+
media sites picked up the campaign
Concordia College · 2012
Concordia College — Interactive Virtual Tour
A Midwest liberal arts college sought to bring more momentum to their inherent global draw. They needed to immerse prospective students in the unique, personalized tour experience that historically had been a turning point for many in their college search — from thousands of miles away.
1,000+
daily visits post-launch
Quarq · 2024
Quarq — Real-Time Race Performance Platform
Quarq, a cycling power meter manufacturer, needed an interface to bring device data online. Designed a real-time platform allowing cyclists to view and share performance data — debuted to global viewership at the IRONMAN World Championship in Hawaii.
40 days
concept to full functionality
Speculative / Portfolio · 2026
Shoebox — eCommerce UX Framework
A modern eCommerce UX framework emphasizing personalization, purchase confidence, and repeat conversion. Built as a speculative engagement to demonstrate a focused point of view on digital retail experience.
Customize
predictive and explicit personalization
About
I'm a UX leader who's been doing this long enough to have opinions — and the receipts to back them up. Started as a solo UX hire at a Series B IoT startup. Built the practice, grew the team to 22, and shipped a platform that landed five consecutive Gartner Magic Quadrant appearances and clients like Parker-Hannifin, Moen, and Qualcomm.
Before that: enterprise software, financial tools, B2B SaaS. I've done the work across enough verticals to know what transfers and what doesn't. I write BDD scenarios, run sprint ceremonies, do acceptance testing, and still push commits. The gap between design and engineering is where most products fall apart — I've spent my career standing in it.
I'm based in the Twin Cities. Available for senior UX leadership roles: Director, VP, or Principal IC. Happy to talk about the work.
Stays through implementation
Doesn't stop at handoff. Still in Slack at sprint review, catching the things that drift.
Speaks both languages
Translates business intent into engineering-ready specs, and engineering constraints into stakeholder decisions.
Codes. Actually.
1,000+ commits a year in React/TypeScript/Vue. Knows what a developer sees when they open a design file.
Builds and leads
Scaled a UX department to 22. Defined processes that survived org changes and executive turnover.
Tool stack
Design
Code
Process
Research
Let's talk
I'm open to senior UX leadership conversations — Director, VP, or Principal IC. If you're hiring someone who can design it, lead it, and ship it, I'd like to hear about it.